The font always appears in uppercase and it is used in the logo as well as in almost all the text which is present on the website. This project was carried out by “ theLab”, a creative production agency, which decided to use the geometric font “ Brandon Grotesque” to evidence the confidence and maturity of the company.
A few years ago, Comedy Central underwent a rebranding process which introduced a new logo and a new look. This shows that geometric fonts not only work well in a sharp, elegant and clean setting like Jova, but also in cooler and edgier situations like Le Parc. The font is a geometric one which has no decorative serifs at the tips of the letters, but instead employs small inserts in some letters such as “O” and “X”. Although the font is a bit bizarre, it is definitely attractive. Indeed, while the photography is spectacular, the typeface works beautifully to help bind the visuals together. Here, the website is able to evoke a dark, contemporary, powerful mood thanks to the combination of rich background images and distinctive font choice. My second example is “ Le Parc Records”, a music label. The designers decided to write the text with a geometric font: I think it is a good choice because the linearity of the subtle typeface reinforces the overall design. Their website features an unconventional navigation menu which is based on a grid-style layout and it creates a professional, simple and refined look which goes well with the brand image. Jova is a construction enterprise which is specialized in renovations of houses and shops. Let’s have a look at some examples of how geometric typefaces can be used with good results.
0 kommentar(er)
